About Sublime Behavior Marketing
Select Clients and Partners
Procter and Gamble, client of Sublime Campbell Soup Company, client of Sublime Eli Lilly, client of Sublime Sprint, client of Sublime Verizon Wireless, client of Sublime CVS, client of Sublime Marketing Science Institute, partner of Sublime Brand Manage Camp, partner of Sublime Georgia Pacific, client of Sublime Godrej, client of Sublime Shopper Marketing Forum, partner of Sublime Product Development and Management Association, partner of Sublime Revolution Consulting, partner of Sublime Innerscope, partner of Sublime
Case Studies
Habit-Based Product Development
Sprint - Habit-Based Product Development Case Study

The iPhone had just been released and Sprint needed to respond. Sprint worked with Sublime to design and develop a phone that would be habit-forming. The result was the Samsung Instinct, Sprint's best-selling handset in its history.

Read the case study here.

Ethnographic Research
Campbell Soup Company - Habit Ethnography Case Study

Launching a new product in a foreign market and a crowded category involves myriad challenges. Campbell Soup Company asked Sublime to help them understand how customer habits would enable or impede this new product's success.

Read the case study here.