Archive for January, 2011

January 21st, 2011

New Year’s Resolutions and the Myth of 21 Days

By Kyle Morich

We’re 21 days into the New Year: how are your new habits going?

I felt compelled, like many of us, to come up with a list of resolutions for the New Year.  Some I’ve done well with (enjoying more quality leisure time) and others have been completely ignored (spending less time during the day browsing the web).  Numerous publications and commercial blogs (Lifehacker, for instance) got a lot of mileage in the first few days of 2011 on articles discussing good and bad habits and how to change them.  One of the more frequent pieces of advice alluded to the “21 Day Habit Theory.”  If you aren’t familiar with the concept, it originated with Maxwell Maltz’s 1971 self-help book Pscho-Cybernetics that suggested the brain needs 21 straight days of a behavior to make the proper neural connections that allow habits to form.  The idea has stuck around because A) it was a popular book, selling over 1 million copies and B) because it SEEMS right.

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January 21st, 2011

…And We’re Back!

By Sublime Behavior

Hello Habit Lens readers!  Neale and I took a few months off from blogging to focus on client work, business development, vacations, and writing (we have been working on a journal article to be published in the Journal of Brand Management later this year).

During our business development discussions, something that came up was whether or not social media and blogging was a good investment.  Marketers are often questioning the value of such endeavors, and we are no exception. In a world with limited cycles, we wanted to make sure our efforts were focused in the right places. And from a behavioral standpoint, the external reinforcement was not really there. Besides digging into page view analytics, the only tangible feedback we have about our entries are reader comments, which have been few.

Yet the feedback during our absence was quite interesting.  We’ve had several clients talk to us about entries they read here, and had a few readers write and ask about when the Habit Lens would be updated again.  And from our standpoint, we really enjoy writing.  We begin every workday riffing on some topic from current events and applying a habit-based perspective to it.  It’s fun to educate others and share our views, and it’s exciting to hear others’ opinions and engage in dialogue.

So the Habit Lens is back.  Our promise to the readers is to update more consistently (at least once a week) and provide quality discussions on the world of unconscious consumer behavior and habit-based marketing.  Our only request is that if you like what you read, if you have questions, topic suggestion, or (especially) if you disagree with what we’re saying, let us know!  Add our feed to your RSS viewers or bookmark our page.  We can’t wait to talk to you.

Thank you all for a fantastic 2010.  We are looking forward to an even better 2011 as we continue our quest to elevate marketing to brain science.

Warm Regards,

Kyle and Neale