Hello Habit Lens readers! Neale and I took a few months off from blogging to focus on client work, business development, vacations, and writing (we have been working on a journal article to be published in the Journal of Brand Management later this year).
During our business development discussions, something that came up was whether or not social media and blogging was a good investment. Marketers are often questioning the value of such endeavors, and we are no exception. In a world with limited cycles, we wanted to make sure our efforts were focused in the right places. And from a behavioral standpoint, the external reinforcement was not really there. Besides digging into page view analytics, the only tangible feedback we have about our entries are reader comments, which have been few.
Yet the feedback during our absence was quite interesting. We’ve had several clients talk to us about entries they read here, and had a few readers write and ask about when the Habit Lens would be updated again. And from our standpoint, we really enjoy writing. We begin every workday riffing on some topic from current events and applying a habit-based perspective to it. It’s fun to educate others and share our views, and it’s exciting to hear others’ opinions and engage in dialogue.
So the Habit Lens is back. Our promise to the readers is to update more consistently (at least once a week) and provide quality discussions on the world of unconscious consumer behavior and habit-based marketing. Our only request is that if you like what you read, if you have questions, topic suggestion, or (especially) if you disagree with what we’re saying, let us know! Add our feed to your RSS viewers or bookmark our page. We can’t wait to talk to you.
Thank you all for a fantastic 2010. We are looking forward to an even better 2011 as we continue our quest to elevate marketing to brain science.
Kyle and Neale