March 3rd, 2011

Do I Believe Survey Data, or a Brain Scan?: An Interview with the Hindu Business Line

By Sublime Behavior

Part II of Neale Martin’s interview with the Hindu Business Line has been published.  This section of the interview delves into the worries surrounding “subliminal” marketing, the problems with the fledgling field of “neuromarketing,” and areas beyond marketing that unconscious behavior concepts can be applied.  You can find the full article here.

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