Archive for January, 2013

January 3rd, 2013

Duhigg’s Error: Where The Power of Habit Goes Awry

By Neale Martin

Charles Duhigg’s new book, The Power of Habit: Why We Do What We Do in Life and Business, brings renewed interest to the critical role of habits in our lives. Unfortunately, the book is fatally flawed. The author of the New York Times bestseller makes several critical errors regarding habits and their implications. Though professionals familiar with habit-based marketing know better, The Power of Habit is receiving wide readership and its unsound concepts will undoubtedly confuse those new to the subject. I’ve outlined a few of the major problems with the book here for easy reference.
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