Work With the Pioneers of Habit Marketing

Sublime Behavior Marketing helps client understand, disrupt, and create habitual customer behavior

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Neale Martin, PHD

Neale is co-founder and CEO of Sublime Behavior Marketing. He is the author of the pioneering book Habit: The 95% of Behavior Marketers Ignore, an examination of the principles of marketing in light of research from cognitive psychology and neuroscience that reveals most of consumer behavior is the result of unconscious habits. Neale leverages his expertise in habitual behavior to help clients across industries around the globe develop habit-based solutions. Neale is also an accomplished keynote speaker and award-winning educator.

Joseph Baumann

Joe is a Consumer Insights, Market Research, and Marketing professional with more than 30 years of experience accelerating business growth at Procter and Gamble. He applies his deep technical expertise to solve business problems and innovate research methods he collaborates with academic and industry thought leaders to deliver platform change. Joe helped found and then led the Communication Innovation Research Center, and P&G’s Behavioral Science Innovation Team. Now, Joe consults on behavior change and behavioral economics for small, medium, and Fortune 100 companies.

Joe's awards include Procter and Gamble Brand Mastery Society (top 1% of all P&G Brand Marketing people and Procter and Gamble Consumer and Market Knowledge North Star (one of only seven in the history of the company).

"We Bring Our Expertise to Every Engagement”

For the past 10 years, Sublime Behavior has provided clients with revolutionary insights to help them design and launch new products, develop habit-based market research, design behavior-based websites, launch major marketing promotions, and create advertising campaigns. Neale Martin authored the first book to take the academic research into habits and the unconscious mind and apply them to marketing and the consumer. Habit: was published in 2008 and has since been translated into 10 languages. Neale also advanced the understanding of habits in consumer behavior via his article "Unconscious Mental Processes in Consumer Choice: Toward a New Model of Consumer Behavior" published in the Journal of Brand Management. This article introduced the first consumer behavior model to incorporate the habit sciences.