Archive for July, 2009

July 19th, 2009

Habits, Media, and Business Models

By Neale Martin

I got my phone books last week, and for the fifth year in a row, they went straight to the recycling bin.  I unsuccessfully tried to remember the last time I used a phone book.  Today I received a solicitation from Fortune to renew my subscription (which has lapsed years ago).  The $124 annual subscription was being discounted by $114—for $10 I could get Fortune magazine delivered to my door every month for a year.  Plus, I would get the Fortune 500, Annual Investment Guide, 100 best companies to work for, America’s Most Admired Companies, and America’s Fastest Growing Companies, all at no extra cost.  What a deal; I tossed the envelope with hardly a glance.