Utilizing Strategic Habit Marketing
A marketing strategy that works with both the Emotional and Executive minds of the customer.
Sublime Behavior Offerings
Marketing Initiative Habit Analysis
One-Day Workshop to ensure all related habit variables are addressed.
Habit Analysis of Existing Data
Prior research often holds key behavioral insights.
Strategic Habit Analysis
Building Habit-Forming Products and Services, Positioning, Repositioning
How do I get started with Strategic Habit Management?
Getting started is easy:
Just reach out and contact us. We'll begin by scheduling an obligation-free call with one of Sublime's behavior experts. We'll discuss your customer challenges and the strategic goals of your brand and organization. From there we'll shape the challenge and goal into a behavior framework and recommend the best path forward, which may include a workshop, consulting or research services.
Sublime’s habit marketing provides strategic customer behavior insights to companies across industries.
The Behavioral Change Plan
Creating a Habit-Based Framework for Brand Marketing
DISRUPT the Old Behavior
Disruption makes customers aware of their actions and diverts them to alternatives. The Disrupt stage weakens the strength of the existing habit through targeted interventions and draws customers to a new behavior “path.”
ACTIVATE the New Behavior
Activation leverages established contexts and strong cues to trigger the desired behavior. The Activate stage communicates the ideal contexts for use and creates explicit cues to trigger a new behavior during disruption (the right coffee/the right time).
REINFORCE the New Behavior
Reinforcement informs the brain that the outcome of a behavior is desirable. The Reinforce stage ensures intense reinforcing feedback of the initial behavior via tangible benefits, emotional connections, and post hoc rationalization (neurotransmitter release).
TRAIN Through Repetition
The plan seeks to induce the customer to repeat the behavior at least three to five times to begin habit formation. The Train stage creates an “activate-reinforce-repeat” cycle to ensure the necessary repetitions and prevents an automatic return to old habits.
MAINTAIN to Retain
Maintenance ensures that once the new habit forms, customers remain unconscious in their decision-making. The Maintain stage uses intermittent reinforcement (bonuses) to sustain habit strength, works to diminish competitive incursions, and avoids activities that raise Executive awareness of habitual customers.